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Biz Systems
Manufacturing
Manufacturing

Overview

Duratuf Products Pvt. Ltd. is a leading Indian manufacturer, supplier, and exporter of industrial rubber products, serving global B2B clients across sectors like power, manufacturing, railways, construction, and more. Their product range includes electrical insulation mats, rubber sheets, conveyor belts, cow mats, and other engineered rubber solutions. The company is headquartered in Kolkata, West Bengal, India, and has expanded operations with warehouses and offices across India and the UAE.

The Challenge

As Duratuf scaled its operations across multiple locations, countries, and customer segments, the company faced growing operational complexity. Sales, finance, inventory, and customer data were managed across disconnected systems and spreadsheets, leading to data silos, manual errors, delayed reporting, and limited real-time visibility for leadership. Coordination between departments such as sales, accounts, inventory, and management required significant manual effort, and generating accurate MIS or performance insights was time-consuming. These challenges made it difficult to maintain governance, ensure consistency across regions, and support rapid business growth in a structured manner.

The Solution

To address these challenges, Duratuf adopted an integrated digital transformation approach using Zoho’s ecosystem, including Zoho One, Zoho CRM, Zoho Books, Zoho Inventory, Zoho People, and Zoho Analytics. The implementation focused on creating a single source of truth across departments, automating key workflows, and enabling seamless data flow between sales, finance, inventory, HR, and analytics. Centralized dashboards, standardized reporting structures, and automated approvals were introduced to reduce manual intervention, improve traceability, and provide leadership with real-time business visibility. The solution was designed not just as a software deployment, but as a structured operating framework aligned with Duratuf’s manufacturing and export-driven business model.

Benefits & ROI

Post implementation, Duratuf achieved significant measurable benefits across operations and decision-making. The company experienced an estimated 400% return on investment (ROI) driven by reduced manual effort, improved data accuracy, and faster access to actionable insights. Sales and financial reports that earlier took hours or days to prepare could now be generated in minutes, improving management responsiveness. Manual data errors were drastically reduced due to centralized data entry and automated workflows, leading to better financial control and reporting accuracy. The unified system also enabled Duratuf to scale operations across new warehouses and international markets without increasing administrative overhead, while improving customer follow-ups, repeat business, and overall operational efficiency.