Duratuf Products FZE | Biz Systems

General Trade

Overview

Duratuf Products FZE is the Middle East arm of the Duratuf Group, operating out of the UAE to serve international and export-oriented markets. The company focuses on trading and distribution of industrial rubber products such as electrical insulation mats, rubber sheets, conveyor belts, and other engineered rubber solutions to customers across the GCC, Africa, and other global regions. As a UAE-based entity handling cross-border transactions, multiple currencies, and international customers, Duratuf Products FZE plays a critical role in managing global sales, invoicing, and financial operations for the group while ensuring regulatory and accounting compliance in an international business environment.

The Challenge

Before implementing Zoho Books, Duratuf Products FZE faced challenges related to managing international finance operations efficiently. Accounting and financial tracking were largely dependent on manual processes and spreadsheets, making it difficult to maintain real-time visibility into receivables, payables, and cash flow. Handling multi-currency transactions, customer invoicing, and bank reconciliations required significant manual effort and increased the risk of errors. Additionally, generating timely financial reports for management review and compliance purposes was time-consuming, which impacted decision-making and operational control as international business volumes continued to grow.

The Solution

To address these challenges, Duratuf Products FZE adopted Zoho Books as a centralized cloud-based accounting and finance management platform. Zoho Books enabled the company to standardize its chart of accounts, automate invoicing and expense tracking, and manage multi-currency transactions seamlessly. Bank reconciliation, receivables, and payables were streamlined through automation, reducing dependency on manual entries. The system also provided structured financial reports and dashboards, allowing management to track performance, cash flow, and outstanding balances in real time. Zoho Books helped establish a compliant, transparent, and scalable finance framework aligned with international trading requirements.

Benefits & ROI

After implementing Zoho Books, Duratuf Products FZE achieved measurable improvements in financial efficiency and control. Manual accounting effort was significantly reduced, enabling faster month-end closures and more accurate financial reporting. Real-time visibility into receivables and cash flow improved working capital management and reduced follow-up delays. Automation minimized accounting errors and improved audit readiness, especially important for an international trading entity. Overall, the company realized a strong return on investment through reduced administrative costs, improved financial accuracy, and faster access to management insights, enabling smoother global operations and supporting the continued expansion of Duratuf’s international business.